Words enclosed in quotation marks or set off in some distinctive form such as verse, an advertisement, a letter, a menu, or a sign, immediately catch the eye at the beginning of an article. Every conceivable source may be drawn on for quotations, provided, of course, that what is quoted has close connection with the subject. If the quotation expresses an extraordinary idea, it possesses an additional source of interest.
Verse quotations may be taken from a well-known poem, a popular song, a nursery rhyme, or even doggerel verse. Sometimes a whole poem or song prefaces an article. When the verse is printed in smaller type than the article, it need not be enclosed in quotation marks. In his typewritten manuscript a writer may indicate this difference in size of type by single-spacing the lines of the quotation.
Prose quotations may be taken from a speech or an interview, or from printed material such as a book, report, or bulletin. The more significant the quoted statement, the more effective will be the introduction. When the quotation consists of several sentences or of one long sentence, it may comprise the first paragraph, to be followed in the second paragraph by the necessary explanation.
Popular sayings, slogans, or current phrases are not always enclosed in quotation marks, but are often set off in a separate paragraph as a striking form of beginning.
The most conspicuous quotation beginnings are reproductions of newspaper clippings, advertisements, price lists, menus, telegrams, invitations, or parts of legal documents. These are not infrequently reproduced as nearly as possible in the original form and may be enclosed in a frame, or "box..
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