Since newspaper reporters and correspondents are called upon day after day to write on similar events and to write at top speed, they are prone to use the same words over and over again, without making much of an effort to "find the one noun that best expresses the idea, the one verb needed to give it life, and the one adjective to qualify it." This tendency to use trite, general, "woolly" words instead of fresh, concrete ones is not infrequently seen in special feature stories written by newspaper workers. Every writer who aims to give to his articles some distinction in style should guard against the danger of writing what has aptly been termed "jargon." "To write jargon," says Sir Arthur Quiller-Couch in his book, "On the Art of Writing," "is to be perpetually shuffling around in the fog and cotton-wool of abstract terms. So long as you prefer abstract words, which express other men's summarized concepts of things, to concrete ones which lie as near as can be reached to things themselves and are the first-hand material for your thoughts, you will remain, at the best, writers at second-hand. If your language be jargon, your intellect, if not your whole character, will almost certainly correspond. Where your mind should go straight, it will dodge; the difficulties it should approach with a fair front and grip with a firm hand it will be seeking to evade or circumvent. For the style is the man, and where a man's treasure is there his heart, and his brain, and his writing, will be also..
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